This year marked the exhibition of the 10th-anniversary celebration of Peterson Stoop, a project that I conceived and managed production. The concept behind the project was to photograph inspiring Dutch artists wearing Peterson Stoop shoes, hence the name ‘In Our Shoes’.
This initiative aimed to kickstart a cross-media marketing campaign where people would associate the shoes with their ‘heroes’. The primary objective of the project was to enhance Peterson Stoop’s brand recognition in the Netherlands and generate publicity. An exhibition was held at the Veem in Amsterdam to celebrate the campaign, featuring a press breakfast hosted by W.Green Agency in the morning and an open opening in the evening.
It’s been incredible to see inspiring individuals captured in the characteristic RESOUL™. Thanks to everyone who participated for being a part of this project! 🧡
Borre Akkersdijk (ByBorre), Junte Uiterwijk (Sticks), Gisele Azad, Thekla Reuten, Studio GBD, Sandra Kassenaar, Yousef Gnaoui (Sef), Boris Tellegen (Delta), Brian Elstak, Bodil Ouedraogo, Lisette Appeldoorn & Matthias de Vogel
I also want to express my gratitude to:
W.Green for hosting the press breakfast
@freelingwaters for the hand lettering
Schoenenkwartier for inviting PS+
Stimuleringsfonds Creatieve Industrie for the funding
Photo’s by Elke van der Honing